Perception is everything in today’s world. The way people perceive other people, places, and things is magnified?more now than ever due to the way society is run and the same can be said for how people are?potentially viewing your website. Websites are put into two categories; secured and not secured. You can tell by looking at the URL and either seeing “https” or “http” at the beginning. Some people tend to avoid unsecured sites due?to issues like devices getting hacked and unreliable information but are those reasons valid or even true?
A Secure Site Protects Consumer Information
If you provide a service to customers, such as a banking portal or online shop, you’re going to want your?site to be secure. Some argue that since the landing page of their site doesn’t contain sensitive information, it doesn’t require HTTPS. However, this is where they’re wrong. If users are entering their information and your site is served over HTTP, it’s not an encrypted connection, thus it is not secure. This means data can be intercepted, read, or modified. Also, seeing as there has been such a push for HTTPS, you’ll have a lovely “Not Secure” message next to your URL if your site does not have an SSL certificate installed. Now I’m not sure about you, but the image of the green lock when your site is “Secure” is a much more comforting sight than the information circle placed next to a website URL that is “Not Secure”. Also, when users are logging into their accounts for their bank or loan provider, the last thing they want to see is a “Not Secure” message plainly displayed.
Unsecure Sites Can Be Compromised
If certain aspects of your site are secure but other elements are not, such as subdomains and other extensions such as a shop, or blog aspect, this is still a problem. When navigating from a non-secure page to a secure one, someone messing with traffic can modify your request because it’s coming from a non-secure page. That person can make changes to the URL, stand your site up on that newly created domain, and then phish the credentials. You can see how this would be incredibly problematic, especially for a banking site. Intercepting and modifying traffic is incredibly prevalent too, so this isn’t a rarity.
Boston Web Marketing: The SEO, Web Design & Marketing Experts
Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website in front of the eyes of those you are trying to reach.? Need a?site consultation??Contact us for a free audit!?If you are interested in growing your digital presence or looking to revamp your website, give Boston Web Marketing a call today at?857-526-0096!